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A/B Testing When You Have Almost No Traffic
When A/B testing works, when it does not, and what to do instead with fewer than 10K visitors.
Simple definitions and practical examples for the metrics builders track every week.
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When A/B testing works, when it does not, and what to do instead with fewer than 10K visitors.
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How to define and measure activation rate, and why it predicts retention better than signups alone.
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What AOV is, how to calculate it, and tactics to increase revenue without adding new customers.
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How to measure API latency properly, what percentiles reveal, and a fix that cut p95 by 80%.
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How ARPPU differs from ARPU and why it gives a clearer picture of monetization.
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How to calculate average revenue per user and use it to compare pricing tiers and customer segments.
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How to calculate Annual Recurring Revenue and when it matters more than MRR for SaaS businesses.
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First-touch vs. last-touch vs. multi-touch attribution and what actually works for small teams.
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How backlinks affect rankings, which ones matter, and how to earn them without cold outreach.
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What bootstrapping means, the real tradeoffs, and a 12-month timeline from savings to revenue.
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How to calculate bounce rate, what is normal for different page types, and how to fix a high one.
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How to calculate your break-even point and the difference between business and founder break-even.
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Gross burn vs. net burn, how to calculate both, and what your burn rate says about your timeline.
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How to calculate customer acquisition cost, what is too high, and how to bring it down.
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How to calculate churn rate, what benchmarks look like, and why even small churn compounds into a crisis.
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Which costs belong in SaaS COGS, a per-customer breakdown, and how it affects your margins.
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How grouping users by signup date reveals whether your product is improving or degrading.
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What causes cold starts, how they affect user experience, and practical ways to reduce them.
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What content velocity means for SEO, realistic benchmarks, and when slowing down is smarter.
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How to calculate contribution margin for SaaS and why API-heavy products need to watch it.
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How to calculate conversion rate at each funnel stage and benchmarks for SaaS landing pages.
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How cost per click works, what a good CPC looks like, and when to invest in ads vs. content.
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How to calculate CTR for ads, emails, and search results, with benchmarks for each.
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What happens when one customer is 20% of your revenue and how to measure concentration risk.
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How to define and track DAU, why the definition matters more than the number.
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What DAU/MAU tells you about habit formation and what benchmarks look like by product type.
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How dilution works through multiple rounds and why bootstrapping preserves more than you think.
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What DA measures, how it is calculated, and why chasing the number directly is a mistake.
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What edge computing means for web apps, when it matters, and a migration example.
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How upgrades and add-ons drive revenue growth from your existing base.
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How to measure feature adoption, what low adoption signals, and when to kill a feature.
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How feature flags decouple deployment from release and reduce the risk of every deploy.
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What GMV measures, how it differs from revenue, and why it can be misleading without take rate.
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How to calculate SaaS gross margin, what to include in COGS, and the benchmarks that matter.
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How internal links pass authority, a simple linking strategy, and one audit that boosted traffic.
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How to group related keywords into clusters and build topical authority with fewer pages.
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What makes a lead magnet work, conversion rate benchmarks, and a pre-launch email list example.
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Why targeting specific search queries converts better than chasing high-volume head terms.
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How to calculate LTV, what a good ratio looks like, and how it connects to CAC and growth strategy.
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How to count MAU, why inflated MAU is dangerous, and what the metric actually tells you.
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How to calculate monthly burn rate both ways and what the gap between them means.
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What MRR is, how to calculate it, and why it is the most important metric for any recurring revenue business.
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How to calculate NRR, what 100%+ means, and why it is the best signal of product-market fit.
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What a north star metric is, how to choose one, and common mistakes that make it useless.
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What Net Promoter Score measures, how to run the survey, and why it can mislead you without context.
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How to track onboarding completion rate and find the step that loses the most people.
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How organic search works, realistic timelines, and what one blog post can generate in signups.
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How long it takes to recoup the cost of acquiring a customer, and why this metric decides your growth speed.
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How to identify power users, what they have in common, and how to grow the segment.
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What PLG means, how to measure it, and why it is the most capital-efficient growth model.
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How to generate hundreds of targeted pages from structured data and when it actually works.
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When your SaaS covers rent and ramen. How to calculate it and a realistic timeline.
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How retention cohorts reveal trends that aggregate metrics miss, with a worked example.
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Why tracking dollar churn separately from customer churn changes your retention strategy.
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How to calculate return on ad spend, what 3x means in practice, and when ROAS misleads.
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How to calculate runway, what extends it, and the monthly check you should never skip.
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The four types of search intent and why getting it wrong guarantees your page wont rank.
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What a SERP contains, how featured snippets and ads affect clicks, and what to look for.
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What session duration measures, when short sessions are a win, and how to interpret the data.
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How to measure stickiness with DAU/MAU, what good looks like, and how to create daily triggers.
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How to calculate and increase your take rate without driving sellers away.
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Why high time-in-app can signal confusion, not engagement, and how to tell the difference.
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How to measure TTV, why under 5 minutes is the gold standard, and a redesign example.
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What topical authority means for SEO, how to build it with clusters, and a real content audit.
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Benchmarks for trial conversion, what kills it, and one onboarding change that moves the needle.
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How to calculate LTV-to-CAC ratio, what 3:1 means, and when to scale a channel.
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The real cost of each nine of uptime and whether your SaaS needs 99.9% or 99.99%.
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How viral loops work, the math behind viral coefficients, and one UX change that doubled K.
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How to calculate the K-factor, what it means when it is below 1, and how to improve it.
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How webhooks work, when to add them to your product, and why they reduce churn.